Fix Price is the largest fixed-price retailer in Russia, with roughly 25 million app downloads, a 4.7 rating, and over 2,000 SKUs across household goods, food, beauty, decor, and toys at tight price tiers. The chain runs more than 6,500 stores across Russia and neighbouring markets. The model is simple and most reviews are positive, yet the same complaints surface. Stock varies day to day on the most-wanted items, the assortment has narrowed on imported goods, the loyalty program rewards small per-purchase amounts, and online delivery slots are limited outside major cities. These Fix Price alternatives target each of those frictions.
We compared seven shopping apps that compete with Fix Price across discount retail, fixed-price formats, and general marketplaces with deep low-price catalogs. The mix covers the closest direct peer (Galamart), the specialist discount channels (Magnit Kosmetic, Magnit), the marketplace heavyweights (Wildberries, OZON, Yandex Market), and the cross-border option (AliExpress).
Quick comparison
| App | Best for | Catalog focus | Price tier | Pickup |
|---|---|---|---|---|
| Galamart | Federal discount peer | Home and household | Fixed-low | 500+ stores |
| Magnit Kosmetic | Beauty and household discount | Cosmetics, care, household | Discounted | 7,000+ stores |
| Magnit | Daily groceries with discounts | Grocery and household | Discounted | 27,000+ stores |
| Wildberries | Cheapest entry prices on small items | General | Marketplace-low | 90,000+ points |
| OZON | Broad catalog at marketplace prices | General | Marketplace | 78,000+ points |
| AliExpress | Cross-border imports | General | Cross-border | Hubs and pickup |
| Yandex Market | Deals with Plus cashback | General | Marketplace | 30,000+ points |
Why people leave Fix Price
The patterns repeat across reviews. Stock varies day to day on the most-wanted SKUs: a household item shows in stock online but is gone by the time you reach the store. The assortment has narrowed on imported goods and seasonal items since 2022, so the catalog feels thinner than long-time shoppers remember. Online delivery slots are limited outside Moscow, St Petersburg, and a handful of regional capitals, which pushes shoppers back to in-store trips. Loyalty rewards are small on a per-purchase basis, so the program rarely changes which store wins a given cart.
A fifth pattern: fixed-price tiers can be misleading on weight-priced items. The headline number sticks in mind, but the per-kilogram comparison often favours a marketplace or supermarket on the same SKU.
Which Fix Price alternative should you pick
- Galamart for the closest federal discount-chain peer.
- Magnit Kosmetic for beauty, household chemicals, and personal care.
- Magnit for daily groceries and household at chain-discount prices.
- Wildberries for cheapest entry prices on small items.
- OZON for broad catalog at marketplace prices.
- AliExpress for cross-border imports on home and gadget categories.
- Yandex Market for deals stacked with Plus cashback.
Stay on Fix Price when your local store has the stock you want, your cart is small and impulse-driven, and the fixed-price format makes shopping with kids or on a tight time budget simpler than browsing a marketplace.
1. Galamart, federal discount peer
Galamart is the closest direct peer to Fix Price on the federal-discount-chain side, with over 500 stores from Kaliningrad to Vladivostok and a catalog of household goods, kitchen, decor, toys, stationery, and seasonal items at tight price tiers. The app handles the basics cleanly: catalog browsing, store-stock checking, express pickup, and a loyalty card with a percentage discount on every order. Pricing on home-and-kitchen SKUs lands close to Fix Price, and Galamart’s stock on imported and seasonal items has held up better in several reviewer comparisons.
Galamart vs Fix Price: Galamart wins on stock consistency for home, kitchen, and seasonal items. Fix Price wins on price-tier simplicity and on the density of small-format stores in big cities.
Where it falls short: the store network is thinner than Fix Price in central Russia and the app’s design is less polished than the marketplace apps. Some categories are seasonal and rotate quickly.
Pricing:
- Free to install.
- Loyalty-card discount on most orders.
- Express pickup at no charge.
Migrating from Fix Price: install, set a default Galamart store, and compare the same household and kitchen SKUs from your usual Fix Price cart.
Bottom line: the right pick when stock consistency on home and seasonal items matters more than per-item price tiers.
2. Magnit Kosmetic, beauty and household discount
Magnit Kosmetic is the discount-cosmetics arm of the wider Magnit chain, with more than 7,000 stores nationwide and a catalog of around 6,000 SKUs across perfume, cosmetics, body and hair care, household chemicals, household goods, and supplements. Free delivery applies in Moscow and the surrounding region, and the loyalty card stacks discounts on the categories shoppers buy most. For shoppers who use Fix Price mainly for cleaning supplies, laundry, and basic beauty, Magnit Kosmetic usually wins on both price and selection depth.
Magnit Kosmetic vs Fix Price: Magnit Kosmetic wins on cosmetics, care, and household-chemicals depth at discount pricing. Fix Price wins on the impulse-buy mix of decor, kitchenware, and toys.
Where it falls short: the catalog outside cosmetics, care, and household chemicals is narrow. Delivery coverage outside Moscow and the regional capitals is uneven.
Pricing:
- Free to install.
- Loyalty-card discounts on most categories.
- Free delivery thresholds in supported cities.
Migrating from Fix Price: install, build a basket of the cleaning, laundry, and personal-care items you usually grab at Fix Price, and compare per-unit prices.
Bottom line: the right pick for cleaning supplies, household chemicals, and basic beauty at chain-discount pricing.
3. Magnit, daily groceries with discounts
Magnit runs the largest convenience-and-grocery chain in Russia with more than 27,000 stores across the country, and the app pulls weekly discount catalogs, store stocks, and loyalty offers into one place. For shoppers who treat Fix Price as a top-up trip for snacks, drinks, and household basics, Magnit’s combination of footprint, weekly deals, and Magnit Card stacking usually beats a Fix Price run on time and total cost. The app also surfaces Magnit Market deals on a wider household catalog.
Magnit vs Fix Price: Magnit wins on grocery, drink, and snack pricing with chain-discount catalogs. Fix Price wins on small-format household, decor, and toy SKUs where the fixed-price tier holds.
Where it falls short: the catalog outside grocery, household basics, and personal care is narrow. The app can be sluggish on slower phones.
Pricing:
- Free to install.
- Magnit Card discount stacking.
- Delivery from supported stores in supported cities.
Migrating from Fix Price: install, link the Magnit Card, and check whether your usual Fix Price grocery and household basics land cheaper at the Magnit store nearest you.
Bottom line: the right pick when Fix Price is mostly filling a grocery-and-snacks gap on the way home.
4. Wildberries, cheapest entry prices on small items
Wildberries has the largest pickup-point network in Russia and CIS at over 90,000 locations, and the catalog is deep enough that most categories Fix Price stocks have a cheaper or comparable Wildberries SKU. The pay-on-pickup default removes the prepayment friction, and WB Wallet adds a small extra discount layer for shoppers who top it up. For commodity household, decor, kitchen, and toy items where brand doesn’t matter, Wildberries is hard to beat on entry price.
Wildberries vs Fix Price: Wildberries wins on entry-price commodity SKUs and on selection depth. Fix Price wins on same-day in-store availability and the simplicity of fixed-price tiers.
Where it falls short: seller quality varies across the marketplace, so reviews matter more than at a chain. Delivery times to smaller towns can stretch beyond a week on non-stocked items.
Pricing:
- Free to install.
- Pay-on-pickup as the default.
- WB Wallet for prepaid order discounts.
Migrating from Fix Price: install, search the small household and decor items you usually buy at Fix Price, and compare entry-price SKUs.
Bottom line: the right pick for cheapest entry prices on small household, decor, kitchen, and toy items.
5. OZON, broad catalog at marketplace prices
OZON’s marketplace covers far more of Fix Price’s categories than the in-store catalog suggests: cleaning supplies, kitchen accessories, storage, toys, stationery, and seasonal decor are all deep on the platform. The 78,000-pickup-point network and pay-after-delivery default keep the convenience layer competitive with a quick chain-store trip. OZON Card and OZON Fresh add cashback and grocery layers that Fix Price does not match.
OZON vs Fix Price: OZON wins on catalog depth and on cashback when paying with OZON Card. Fix Price wins on same-day in-store availability for the small format.
Where it falls short: seller-level price variation means careful comparison is part of every cart. Delivery to smaller towns can take longer than a chain-store visit.
Pricing:
- Free to install.
- Pay-after-delivery as the default.
- OZON Card cashback on selected categories.
Migrating from Fix Price: install, search the categories where you buy from Fix Price most often, and compare pickup-time and price against your usual store.
Bottom line: the right pick when catalog depth and pay-after-delivery beat a chain trip.
6. AliExpress, cross-border imports
AliExpress covers the cross-border layer that Fix Price has scaled back since 2022, with deep catalogs on electronics accessories, kitchen gadgets, decor, toys, and seasonal items at prices that often undercut the local chains on commodity SKUs. Image search makes it easy to find a specific item by photo, installments are available on supported orders, and most of the catalog ships free. Coupons and seasonal promotions stack with the platform’s standing discounts.
AliExpress vs Fix Price: AliExpress wins on cross-border catalog and on price for commodity gadgets, accessories, and decor. Fix Price wins on same-week availability and on language-and-returns simplicity.
Where it falls short: shipping times for non-stocked items stretch from a week to a month. Returns on cross-border orders take longer than chain returns.
Pricing:
- Free to install.
- Free shipping on roughly three quarters of orders.
- Installments available on selected categories.
Migrating from Fix Price: install, search the gadget and accessory categories that have thinned at Fix Price, and stack a coupon on a test order.
Bottom line: the right pick when Fix Price’s imported catalog has the gap and a one-to-three-week wait is fine.
7. Yandex Market, deals with Plus cashback
Yandex Market layers a Plus-subscription cashback on top of its 50-million-product catalog, which compounds across Yandex Eats, Drive, Lavka, and Music for shoppers who already pay for Plus. The below-market icon highlights the cheapest SKU for a given product, and click-delivery slots let you call the courier when you’re actually home. For shoppers who treat Fix Price as a low-cost top-up, Plus cashback often closes the gap.
Yandex Market vs Fix Price: Yandex Market wins on Plus-stacked cashback and on fast click-delivery in big cities. Fix Price wins on same-day in-store availability and on price-tier simplicity.
Where it falls short: the headline benefits depend on a paid Plus subscription. Pickup density outside major cities is thinner than Wildberries or OZON.
Pricing:
- Free to install.
- Yandex Plus subscription drives the cashback stack.
- Pay-after-delivery in supported categories.
Migrating from Fix Price: install, link Plus if you already pay for it, and compare the categories where you shop at Fix Price most often.
Bottom line: the right pick when you already pay for Plus and want the cashback layer on top of marketplace prices.
How to choose
Pick Galamart for the closest federal discount peer. Pick Magnit Kosmetic for cosmetics, household chemicals, and care. Pick Magnit when Fix Price is mostly a grocery-and-snacks top-up. Pick Wildberries for cheapest entry-price commodity SKUs. Pick OZON for marketplace catalog depth with pay-after-delivery. Pick AliExpress for cross-border gadgets and decor where the local catalog has thinned. Pick Yandex Market for Plus-stacked cashback on the categories you buy most.
Stay on Fix Price when same-day in-store availability beats a marketplace wait, the cart is small and impulse-driven, and the fixed-price format simplifies shopping with kids or on a tight time budget.
FAQ
Is Galamart cheaper than Fix Price? On home and kitchen SKUs that overlap, Galamart usually lands within a few rubles of Fix Price, with the loyalty discount tipping the balance on most carts. On strictly fixed-price tiers, Fix Price is still simpler to scan.
Which alternative has the largest pickup network? Wildberries leads at 90,000+ points across Russia and CIS, then OZON at 78,000+, then Yandex Market at 30,000+. For chain-store pickup, Magnit’s 27,000+ stores cover the densest grocery footprint.
Can I get cleaning supplies cheaper than at Fix Price? Magnit Kosmetic usually wins on household chemicals and personal care thanks to loyalty stacking. Wildberries and OZON win on commodity SKUs where seller competition drives the price down.
Which alternative ships internationally? AliExpress is the only one of these built around cross-border shipping, with most orders shipping free from China and several European hubs.
Are these alternatives available across Russia? Wildberries, OZON, AliExpress, Yandex Market, and Magnit have wide national coverage. Galamart and Magnit Kosmetic cover most regions, with thicker density in central and southern Russia.
Do these apps have iOS versions? Yes. Galamart, Magnit Kosmetic, Magnit, Wildberries, OZON, AliExpress, and Yandex Market all publish iOS apps alongside Android.
